Understand the medium of the web. Don't bring habits from printing on paper.
Web pages written without an understanding of the medium don't work for readers the way their authors think.
(more to be written)
For more information, see:
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"The web is not print media. The fluid nature of the internet makes trying to control every aspect of the user experience next to impossible." ... "The internet's flexibility is not a limitation or a fault or something to be worked around." |
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"When a new medium borrows from an existing one,...much of the borrowing is thoughtless, and often constrains the new medium." ... "printed pages are static, web pages are fluid." |